Sunday, June 7, 2009

More about Embracing Technology.

Trident’s feature article in this month’s HeartbeatE-newletter is a summary of technologies the company has adopted to enhance its business communications (link in blog entry below). Among having our own propriety perfusion software, Neptune, and launching VIVOrt, an information data system, Trident also is presently using or investigating some of the widely used social networking tools which were originally developed for personal friends, now extended into the business world as Fortune 100 companies and beyond find usefulness in them. Some of these names you may already be familiar: Twitter, Facebook, Wikipedia.

Just a few days ago, Forbes magazine released an article entitled, Smart Social Networking For Your Small Business. I’ve provided a link to it. In this article, the major networking websites are defined. It also provides a list of do’s and don’ts for companies which are planning to expand their marketing reach through such technologies. Companies small or large are quickly finding the need to embrace new ways of doing business. Our industry is no exception.

I wanted to add to this topic that the University of Nebraska Medical Center now offers “alternative” CEU opportunities. According to David Holt, Program Manager of the Clinical Perfusion Education Department, facebook.com or twitter.com are websites in which perfusionists can earn CEUs. He said perfusionists can, “… participate in educational ventures through these popular social networking sites. In fact, we are prepared to offer anybody who participates in any of our educational opportunities a 10% discount in registration fee if indeed you are actively following us through these electronic forums. This will help us to communicate to you any upcoming opportunities and also creates a mechanism for us to creatively communicate on current technologies.”

If you are currently using any of the referenced technologies, let us know what is working for you. Comments welcomed.

Ralph E. Jordan
CEO & President
Trident Health Resources, Inc.

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